Montreal-based DJ and musician Project Pablo has become something of a leader in Canada’s house music scene. Through strong releases on labels like 1080p, Magicwire, and Hybridity Music, his stock has risen, and in the last few years he has been all over Europe and North America for club and festival dates. Last year, his highly regarded 12” ‘Beaubien Dream’ is making waves on the newly minted Sounds of Beaubien Ouest label that he co-owns.
Max McFerren has been on a similar tear, recently returning from his debut Asia tour, and dropping killer tracks on labels 1080p, Don’t Be Afraid, and Allergy Season.
• UMFANG (DISCWOMAN, 1080p, Allergy Season) •
• MAX MCFERREN (1080p, Allergy Season) •
• PURE & SUPREME •
+ visuals by Frankie NP
+ sound by Emissary Sound
Saturday, October 15th
$10 early bird – SOLD OUT
$15 advance – AVAILABLE NOW
– A limited number of $20 tickets will be available at the door –
Like most New Yorkers, Max McFerren is constantly grinding just trying to survive. A South Carolina native with a background in music education, he moved to NYC in 2008 where he began establishing himself further as a DJ and a producer.
Residents of the city are always finding a place to live within their means as the areas and boroughs evolve in cost of living. McFerren currently lives in Chinatown which he says seems to be more affordable than Bushwick, where he spends a chunk of time at Bossa Nova Civic Club. “NYC is such a hard city to survive in. I think you can get addicted to the constant hustle. Being around other DJs/producers who are also making it is super motivating and maybe also a bit enabling,” he says. “I spent most of this past year hiding out, but there is such a strong community here, and I think it’s all centered around a positive ‘fuck it all’ attitude rather than any single ‘sound.’ I think we all just get so wrapped up in surviving and it becomes a part of our identity.”
Starting at a young age he began producing in high school and delved deeper into house, techno and the club scene a bit later on. His early days exploring creativity were spent just recording things onto a computer and playing with sound. The concept of freedom while producing became a driving force. He says, “When me and my buddies would listen to someone like Aphex Twin I think we would give it the same attention as any other recording artist. It was like, ‘you get 78 minutes on the CD to do whatever you want, what are you gonna do?'” The 1992 release Selected Ambient Works 85-92 by the aforementioned and Prodigy’s Music for the Jilted Generation are two very influential albums for McFerren.
After high school he decided to follow the path to Berklee College of Music in Boston, Mass. Higher education in music is a privilege that many do not have access to, especially within the electronic scene. A world frequented with self-taught artists and many who learn to mix or produce by engaging in the creative cloud.
“I think it’s really important to try and give back somehow and engage people who don’t have the resources available. Obviously big institutions don’t exist without funding, but there are other ways. Start small and engage people who want to know things that you know. Share your life with them. Show them possibilities. At the same time I love to talk about music, but I hate the idea of forcing people to do everything my way. It’s so important to understand the idea of process and figure things out yourself. Ask your own questions and take constructive feedback. All of this is hard and I suck at it but it’s true. Be yourself.” – MAX MCFERREN
He began DJing around 2008 when he moved to the city. His friends ran a basement loft in Brooklyn called The Cave and he also played a monthly at Tandem Bar. But he soon established a residency at Bossa Nova Civic Club after his friend Erika Ceruzzi asked him to DJ a party called Worldwave. He says the party was “pretty mixed up sound wise, but that was cool for me because I wasn’t a part of L.I.E.S. or any other established techno thing. Also involved in that party is a dude named Julian Duron, who is a creative consultant for Bossa under his now defunct company Sisterjam (look out for his Creative Support Group coming soon) and now also releases music as Earth Boys with Michael Sherburn.” McFerren began connecting with the club’s regulars and became close friends with Duron, Bossa’s owner John Barclay and the staff. Becoming more involved with booking in 2014 he finds himself closing out the night. “Closing Bossa is probably the most fun I’ve ever had in my life. It has definitely shaped who I am as a DJ today. I hope I can continue to grow with them,” he says.
Whether performing or producing the NYC artist finds himself inspired by dancing, DJing, the city, friends and lovers, “and more recently just trying to heal” – something we can all relate to. His sound is risky and very human. His edge he says “has always been experimental music mixed 75 percent well.” Currently he has three full-length tapes and one 12″ on Vancouver label 1080p as well as a 12″ and a few other compilations on Allergy Season. Additionally, South London Ordnance caught wind of McFerren’s record Shoot the Lobster and recruited him to his newest label, Aery Metals. Now at a musical crossroads McFerren says he will be focusing on his newest alias Complete Walkthru. “There will be some cool 12″s coming out next year and I’ll probably start working on an emotional full length soon,” he says.
What can you expect from a Max McFerren set? “Context is everything,” he says. “I always try to imagine where I’m playing and who will be there, and how long, and why, and just – everything. I hardly ever play by the numbers which is why it’s usually a varied mood.” Catch him tonight Oct. 15 in Buffalo, NY for the next installation of Strange Allure along with Discwoman’s Umfang. “[We] were discussing going all in with techno and experimental electronic music, so it will probably be very confrontational. But we are multi-dimensional people so who knows!”